I find that there are many things that go behind the scenes to create a positive image for the company you represent. That could be why the PR department's budget is expensive, and would inevitably lead to cuts in the budget if the PR department is not doing their job.
There are many ways to get the news across, but i find that the media conference holds the best chance for total transparency. It promotes clarity of information and a good chance for both the journalist and the PR personnel to clarify any wrong words or any potentially misleading information, so that both parties will get the right idea. The book also provided a good summary of the Kipling's six strong men regarding the media conference.
I feel that these skills are important because it shows how to do the procedures step step and structured, so that we can have a base on which we can build and improve on. I am quite puzzled however, as i am taking a journalism major also, so its conflicting information that i'm getting. However, if i can split my thoughts appropriately, i'm sure that i can do well in either PR or journalism.
From the conclusion, i agree with the author. I believe that PR and Journalism, although they are on the opposites sides of the fence, should learn to work together and tear down the fence, so that the readers can benefit from the transparency between the two. That could be why i'm doing a double major of PR and journalism, so that I would know how to bridge that gap, and become invaluable to the company in the process.
signing off,
Joel
Thursday, January 29, 2009
Thursday, January 22, 2009
Chapter 7
dear CMNS,
i will always remember to plan before i act, and i hope that i can remember this chapter well, because PR planning is very important to any aspect of the company. Since its valued highly for PR departments to plan strategies to combat each and every scenario well, i had better learn up and absorb it carefully!
In Chapter 7, you get strategic planning within the company and out of the company, how to allocate different resources, creating a vision and mission, and I feel that to be in PR, you must learn to capture the vision of the company almost immediately, and you really have to belong to that company. To really belong to that company, one must be totally committed to the vision and mission that the company provides, only then can you promote and represent the company to your fullest ability. To do that, I must have the perfect company(in my eyes) to begin with. A PR person is basically a jester for the company, forgotten yet important. Its heartening to see its being held in high esteem in companies these days than last time. We are the frontline of the company. The company's public image lives and dies in our hands, therefore we have to be committed. I feel that Lester Potter's ten-step strategic communication plan will be quite beneficial. 1. It's a proven method to work in most companies. 2. It is structured and unlikely to deviate too far. However, its a dated plan, so we must learn to adapt and adjust our PR strategy to suitably fit the company's vision and to promote the company adequately.
cheers,
joel
i will always remember to plan before i act, and i hope that i can remember this chapter well, because PR planning is very important to any aspect of the company. Since its valued highly for PR departments to plan strategies to combat each and every scenario well, i had better learn up and absorb it carefully!
In Chapter 7, you get strategic planning within the company and out of the company, how to allocate different resources, creating a vision and mission, and I feel that to be in PR, you must learn to capture the vision of the company almost immediately, and you really have to belong to that company. To really belong to that company, one must be totally committed to the vision and mission that the company provides, only then can you promote and represent the company to your fullest ability. To do that, I must have the perfect company(in my eyes) to begin with. A PR person is basically a jester for the company, forgotten yet important. Its heartening to see its being held in high esteem in companies these days than last time. We are the frontline of the company. The company's public image lives and dies in our hands, therefore we have to be committed. I feel that Lester Potter's ten-step strategic communication plan will be quite beneficial. 1. It's a proven method to work in most companies. 2. It is structured and unlikely to deviate too far. However, its a dated plan, so we must learn to adapt and adjust our PR strategy to suitably fit the company's vision and to promote the company adequately.
cheers,
joel
Sunday, January 18, 2009
Hi CMNS1290, joel here,
I think that the two key points to remember stem from the reason why i chose a major to do PR, which was covered in the chapter 1 of the book. I felt that the most important thing would be the willingness to do PR, rather than the ability to do it. The second point will be the importance of PR in industries today. I feel that this may feel that it is a thankless job, but we must know how important the PR people really are if we were to regret after a couple of months into the career.
The readings made me think more about public relations theory/practice in that PR seems to be very tough initially, but if we press on, we will be rewarded emotionally. I find that there is a larger link that is interconnecting PR and communications. I see the 2-step flow appearing in both of my texts that we have to read for two separate modules. When i read the definitions of what a PR person should do, i find myself wondering. These are very general terms like "sensor of social change" or "corporate conscience", even "communicator". These encompasses many things. PR literally acts as the voice of the company, and can bring either the fall or the rise of the company. However, as Ms. Nair(no idea whether she's married), mentioned, when there is a company budget meeting, the PR budget is usually the first to be cut and the least likely to pose any opposition. Is PR really that important if the company believe that they can do without PR?
One very good argument is that we can do so many things as PR, as highlighted by Clare Zawawi and Jane Johnston in chapter 1, and the general consensus of the workforce is that the personnel should undergo retraining, but in PR people you get such a good spread of jobs to do. So why cut the PR budget?
The second argument is that countless studies have shown, coupled with so many theories given in chapter 3 of the book have shown that PR is a part of the company that cannot be minimised. To do so will be to minimise your contacts, which will snowball to a lack of sales. PR even has the ability to even use acrimonious circumstances to turn the tables to their favour.
To conclude, i find that companies shoudl really look into PR more as a "arm" of the company rather than the "hair" of the company, there only to look good.
Signing off,
Joel
I think that the two key points to remember stem from the reason why i chose a major to do PR, which was covered in the chapter 1 of the book. I felt that the most important thing would be the willingness to do PR, rather than the ability to do it. The second point will be the importance of PR in industries today. I feel that this may feel that it is a thankless job, but we must know how important the PR people really are if we were to regret after a couple of months into the career.
The readings made me think more about public relations theory/practice in that PR seems to be very tough initially, but if we press on, we will be rewarded emotionally. I find that there is a larger link that is interconnecting PR and communications. I see the 2-step flow appearing in both of my texts that we have to read for two separate modules. When i read the definitions of what a PR person should do, i find myself wondering. These are very general terms like "sensor of social change" or "corporate conscience", even "communicator". These encompasses many things. PR literally acts as the voice of the company, and can bring either the fall or the rise of the company. However, as Ms. Nair(no idea whether she's married), mentioned, when there is a company budget meeting, the PR budget is usually the first to be cut and the least likely to pose any opposition. Is PR really that important if the company believe that they can do without PR?
One very good argument is that we can do so many things as PR, as highlighted by Clare Zawawi and Jane Johnston in chapter 1, and the general consensus of the workforce is that the personnel should undergo retraining, but in PR people you get such a good spread of jobs to do. So why cut the PR budget?
The second argument is that countless studies have shown, coupled with so many theories given in chapter 3 of the book have shown that PR is a part of the company that cannot be minimised. To do so will be to minimise your contacts, which will snowball to a lack of sales. PR even has the ability to even use acrimonious circumstances to turn the tables to their favour.
To conclude, i find that companies shoudl really look into PR more as a "arm" of the company rather than the "hair" of the company, there only to look good.
Signing off,
Joel
Wednesday, January 14, 2009
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