dear CMNS,
i will always remember to plan before i act, and i hope that i can remember this chapter well, because PR planning is very important to any aspect of the company. Since its valued highly for PR departments to plan strategies to combat each and every scenario well, i had better learn up and absorb it carefully!
In Chapter 7, you get strategic planning within the company and out of the company, how to allocate different resources, creating a vision and mission, and I feel that to be in PR, you must learn to capture the vision of the company almost immediately, and you really have to belong to that company. To really belong to that company, one must be totally committed to the vision and mission that the company provides, only then can you promote and represent the company to your fullest ability. To do that, I must have the perfect company(in my eyes) to begin with. A PR person is basically a jester for the company, forgotten yet important. Its heartening to see its being held in high esteem in companies these days than last time. We are the frontline of the company. The company's public image lives and dies in our hands, therefore we have to be committed. I feel that Lester Potter's ten-step strategic communication plan will be quite beneficial. 1. It's a proven method to work in most companies. 2. It is structured and unlikely to deviate too far. However, its a dated plan, so we must learn to adapt and adjust our PR strategy to suitably fit the company's vision and to promote the company adequately.
cheers,
joel
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I thought the way you approached this reading stood out because of personal belief and conviction. I'm guess fellow classmates will be able to take a different view upon reading this entry.
ReplyDeleteI felt that you could've mentioned your personal thoughts about strategy and planning specifically though! It would have added more substantial content (Not that this was not enough).
Yay for entry No.2!