I find that there are many things that go behind the scenes to create a positive image for the company you represent. That could be why the PR department's budget is expensive, and would inevitably lead to cuts in the budget if the PR department is not doing their job.
There are many ways to get the news across, but i find that the media conference holds the best chance for total transparency. It promotes clarity of information and a good chance for both the journalist and the PR personnel to clarify any wrong words or any potentially misleading information, so that both parties will get the right idea. The book also provided a good summary of the Kipling's six strong men regarding the media conference.
I feel that these skills are important because it shows how to do the procedures step step and structured, so that we can have a base on which we can build and improve on. I am quite puzzled however, as i am taking a journalism major also, so its conflicting information that i'm getting. However, if i can split my thoughts appropriately, i'm sure that i can do well in either PR or journalism.
From the conclusion, i agree with the author. I believe that PR and Journalism, although they are on the opposites sides of the fence, should learn to work together and tear down the fence, so that the readers can benefit from the transparency between the two. That could be why i'm doing a double major of PR and journalism, so that I would know how to bridge that gap, and become invaluable to the company in the process.
signing off,
Joel
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I thought that your selection of one of the tactics (media conference) was effectively evaluated. Although there are many different ways of communicating, selecting one which is most probably, in your opinion, the best option, could and would possibly aid you in future :)
ReplyDeleteAs for conflicting information in PR and Journalism, I'm sure you'll manage to retain what applies to each subject and what is common in both. Why not do well in BOTH PR and Journalism? :)
You could have emphasized a little more on Media Relations and evaluated certain things you learned from the reading though!
But I have to say, your determination to bridge and/or remove the fence between PR and Journalism is inspiring. And the spirit to want to be a value-adder to your future company could possibly help others to have the same spirit too :)