Community Relations.

hihi! i'm here to blog about what i felt regarding this topic.

its important, in my opinion, that we must know about the community, since it is quite likely, in the future, that is where most of our target audiences resides in. therefore we must know about the community.

i think the most important thing that the book taught me was that to reach out to the community via PR, we have to relate to them as personally as you can get, not hiding behind a corporate veil. The community will learn to accept your product more if you were able to communicate with them at a personal level, not as a business level. It is very important for us to understand that fact. Most of the time we must do to others how you would like them to have done it to us. So for those who have connected well with the community, chances are high that they have done well. (McDonald's, NTUC)

I like the way they hold the list of things that an organisation can do if they want to appear more caring and concerned about the community and the general public. I can see the importance of "filling the gaps" from the PR side, cause rumours can kill many organisation or cripple it. That is why when there were rumours that US President Barack Obama was Muslim, they acted quickly to quash that rumour so that the wrong idea will not be taken of him. This form of answering questions even before they are answered by another person who doesnt know is quite good to my opinion.