Tactics and me

this chapter seems to have a huge array of tactics that i can pick and choose for my future campaigns, however i feel that this list can only expand, with the new technologies and the creative minds of people coming up.

first off, i believe that uncontrolled tactics are far more riskier than controlled tactics, and i as a person would want people to know my perspective, and how we got to that advertorial instead of leaving it together people who could potentially twist and turn the facts. so if it was me, i would rather use a controlled tactic rather than a uncontrolled tactic, although i concede that uncontrolled tactics do create a media frenzy and there would be greater advertising value than a controlled tactic.

There are so many tactics that i can't imagine doing so many things for one PR campaign, and i am definitely spoilt for choice. However, i cannot find one of my favourite forms of advertising, which is subtle advertising, like Coca Cola in American Idol, Sprite in NBA skills challenge. these companies as i may have mentioned above "attack" the subconsciousness of your mind to hit you where your heart belongs, and persuade you to buy that product, Coke for this example. Imagine one cup of Coke drunk by the judges during filming tells a lot, and generates more advertising avenue than just an advertisment.

As i said earlier, i feel that there can be no same PR campaign every time. We can do the same thing because as mentioned at the previous post, we would be treating the target audience as an robot, and they may not react in the same way as we have hoped in the first PR campaign.