Chapter 6 and Chapter 10

Having read chapter 6, i felt that this research methods that they have mentioned are important not just for PR, but for the communications industry. New ideas can be borne out of focus groups, truth can be extracted in face to face interviews and so on. However, we must remember to substantiate qualitative with quantitative, which is a delicate balance that we must not forget. However much we love one part of the research we must always remember the other. A wholesome study does not hinge on one research method but a few. the Internet also has much to offer, but as much as there is good information, there can also be inaccurate information regarding the same topic. and for this we must exercise discernment between mainstream and alternative media, which is credible and which is not.

In Chapter 10, this was the topic that was intricate to my sponsorship debate. Sponsorship covers many forms, but the most common and the most lucrative is definitely corporate sponsorship. With corporate sponsorship, the campaign gets a huge uplift in terms of funding and what not. More importantly, the coverage that the company could give would be a lot better, and the budget needed to advertise can be used to other places. However, we cannot accept any sponsorship, cause they may be beneficial to no one but themselves. Such selfish companies like that should not be helped to advertise. Therefore we must develop stringent methods to evaluating which sponsors to use.