Thursday, March 19, 2009

RE: a typical program of PR.

hey blog, this is a very interesting piece of work that Candy Tymson has given out.

One very important point is that i never knew that there must be a review of every PR program that has occurred, to evaluate the pros and cons of the program. I have always thought it all ends with you basking in the glory of the success of your program. :)

It is important to note that not being able to pass on the program to the next year does has its drawbacks. To ensure continued success we have to continually evaluate the program, and ensure that the modified programs does not move far from its purpose.

The target audience section is also very informative and it should provide a good base as to which i can peruse in the future, or maybe even for the Killa Balla project.

The budget part is very important. Clients will always love using less budget to accomplish the same effect. What must be continually done in the future, with the evaluation is also to review the budget portion. We must know which one to erase, which one to keep, which part to improve on, or which one needs more budget. this would help the various departments immensely and at the same time the companies will aso get a detailed summary every time.

1 comment:

  1. Hey Joel!

    I think that you really got the gist of the reading based on the way you pulled the important points out.

    In the PR industry, all these elements and components will be a big part of your PR plans. So well done :)

    You did forget to mention how this reading helped in developing your train of thought towards PR though!

    Toodles :)

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