When i read chapter 11 i was impressed at the few PR companies that has the mental strength to keep their cool in the face of disaster. This brings me memories of when SARS was seemingly omnipresent in Singapore, where they had no sure way of getting rid of it. However, the Singapore government acted admirably and thus, got a good and favourable result over the situation.
The book mentioned planning for a crisis in all circumstances. While that's well and good, sometimes even if very meticulous planning, we cannot plan for the unexpected. If it was expects, it will not be called a crisis at the first place. I think we should learn that, cause its obviously more important, on how to expect the unexpected. It definitely is beneficial for this chapter do not get me wrong, however i want to know how would i react in the face of a situation, and not to rely on notes to get me through. We cannot use the same strategy for every situation.
Chapter 16 talks about the doing PR in the Third sector. This is very important, for i can see the power that consumers have over the companies, which is a dynamic shift from the past years. To keep them happy, we have to give them what they want, but we cannot allow any change in our code of ethics. Moreover, we should not give it to "bullies" because we are afraid of losing revenue. If i was a PR practitioner for a CAG, i will strive to ensure more awareness regarding my group by first launching an event which will get people's attention, e.g. droga5's campaign for the Tap Project. Once i have this my group will have more say over some issues, and then we can acheive something.
Both sides of the coin i can take, but there can only be one code of ethics i can follow. :)
signing off,
joel
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You know, you're right about needing to expect the unexpected. Despite thorough planning and great effort, PR plans can still come to a halt because of an unforeseen circumstance. Great job in recognizing this fact :)
ReplyDeleteStanding your ground about having one code of conduct and one code of ethics is a firm decision. But I believe that holding onto this will carry one far in the PR industry. People trust credibility and sticking true to what is right will eventually attain and earn trust.
Cheers to this PR blog Joel! :)